Bibaj Sport, a leading provider of outdoor, skiing and biking equipment. They came to Honedon looking for a fresh look and a new major visual drive and presence.
obs.bibajsport.com
Services:
Brand Identity - Rebrand
Brand Visuals
Mobile App Design
Brand identity
Amazing brands can sometimes be unnoticed due to their lack of appearance.. This was the case with Bibaj OBS, who came to Honedon to fire up their brand identity. The concept behind this logo design was to embody the spirit of adventure and the great outdoors, through a sophisticated and minimalist approach. The color green was chosen to represent the connection with nature and to reflect the company's commitment to providing outdoor enthusiasts with high-quality equipment. The lines inside the logo represent different types of land adventure, from skiing to camping, hiking and more.
Brand visuals
To build a coherent and consistent visual identity, we also worked on designing identity system and packaging design. This included the color palette, the layout and the imagery. The visual identity aligns with the brand's values, it communicates adventure and the great outdoors. The imagery used in the website and packaging is carefully selected to reflect the naturalness of the product and at the same time we used bold colors that reminded people of the natural outdoor shades.
Mobile app design
Another major update we offered Bibaj OBS was their brand new mobile app, fully fitted to support the user experience. This mobile app design emphasizes simplicity, making it easy for users to access the features they need quickly and efficiently.
